About Us

 

Established in 2018, Lionhearted Brand was founded by Seth Bonez for those who were told they couldn’t or wouldn’t thrive due to their physical or mental disabilities.  

Seth Bonez was born with Cerebral Palsy and from an early age, he was told that his physical limitations were going to inhibit him from accomplishing success in life. Doctors told Seth that he would never walk, and would not live to the age of 12 years old. In spite of this, Seth overcame his physical challenges through sports and pursued his dreams on becoming a powerlifter and an entrepreneur. 

 

Seth used his own life accomplishments as fuel to develop the Lionhearted Brand. The mission of Lionhearted is to never give up! Being Lionhearted means overcoming obstacles and fighting until you achieve your goal. Seth prides himself on attacking each day with a positive mindset where he proves to himself and others that they can overcome. Lionhearted Brand is a constant reminder to NEVER SAY I CAN’T and NEVER GIVE UP!